JBDC

JBDC

Jamaica Business Development Corporation

JBDC

There is no description for this curriculum
Duration
1-2 Hours
Curriculum Certificate
1-2 Hours

Curriculum Courses Learning Path - 5 Courses

Fundamentals of Business

1

In this course, learners will be introduced to fundamental concepts associated with business. There are four modules in this course, each module is designed to provide guidance on essential skills and competencies for business such as the entrepreneurial mindset, laws, and legislation for business formalization, design thinking, value proposition canvas, marketing, and costing and pricing for startups. Be prepared to watch short videos, explore case studies, and consider real-life principles and facts necessary for starting a business in Jamaica. Each module consists of short quizzes and other learning tasks designed to test your recall and mastery. 

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Unit Three: Marketing Fundamentals

2

By the end of this unit, learners should be able to explain why Marketing is important for Business, apply the 4Ps of Marketing and be able to develop the customer persona

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Module 2: Design Thinking and Value Proposition Canvas

3

In this module, learners will be introduced to the design thinking process and the requirements to develop products and services that meet customer needs. Skills and competencies needed to create a value proposition canvas for any business will also be examined. 

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Module 3: Marketing Fundamentals

4

By the end of this unit, learners should be able to explain why Marketing is important for Business, apply the 4Ps of Marketing and be able to develop the customer persona

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Module 4: Costing and Pricing for Startups

5

By the end of this unit, learners should be able to identify examples of record-keeping, and classifications of costs-fixed, variable, direct, and indirect pricing methods. Learners will be encouraged to apply pricing methods and strategies to your business. 

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Curriculum Complete

Successfully complete all of these courses to receive a JBDC Award.

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